
Rajashree Baruah is a Senior PR Executive at 3M Media Works, bringing years of experience navigating the evolving landscape of public relations. She has witnessed firsthand the industry's shift from traditional media dominance to the dynamic, real-time world of digital and social communication.
Her expertise lies in crafting marketing-driven narratives and integrated campaigns that deliver measurable business outcomes. Rajashree helps brands build trust, credibility, and meaningful connections with their audiences across a diverse range of platforms.
Articles (11)
Insights on the evolution of PR, digital media, and effective communication strategies.



Digital PR & communications
PR Is Not an Easy Job to Crack, It Is an Art

Digital PR & communications
Behind the Pitch: The Work Nobody Sees in PR


Digital PR & communications
Beyond the Press Meet: What 14 Years in PR Taught Me About Creating News

Digital PR & communications
AI and Digital Marketing Are Now Part and Parcel of PR

Digital PR & communications
AI Is Changing the Skills We Once Took for Granted in Media and PR

Digital PR & communications
PR Before AI, PR With AI: What Changed and What Never Will

Digital PR & communications
PR Never Sleeps: Lessons Every Young PR Professional Should Know

Digital PR & communications
Traditional PR vs Digital PR: What Has Really Changed?
How public relations has evolved from print and TV to a fully integrated digital landscape, and why the core objective of building trust remains the same.