Five myths about public relations
What PR actually does—cost vs ads, crisis-only thinking, SMB needs, sales, and measurement.
7 May 2026 · Saad Rashid
Read articleInsights & narrative strategy
Practical notes on AI-era discoverability, digital PR, and building a brand voice that compounds—written from the desk of a working Mumbai PR and digital consultancy.
The most expensive mistake SMEs & MSMEs make: branding before positioning
Why logos and ad bursts without a clear recall line burn budget—and how positioning, consistency, proof, and the right channels fix it.
6 May 2026 · Jitendra S. Jha
Read articleYour digital presence isn’t a competitive edge anymore—it’s just the price of admission.
Why visibility alone fails in the age of AI curators, the red flags we see in comms—and how brands can become preferred, not just present.
4 May 2026 · Jitendra S. Jha
Read articleAI search & discoverability
Articles on how large language models and answer engines reshape demand, credibility, and the role of PR.
Your digital presence isn’t a competitive edge anymore
Being findable is table stakes; being the answer is the game.
ReadDigital PR & communications
Earned media, narrative consistency, and outcomes that translate to trust in both human and machine channels.
Five myths startups still believe about PR
Earned vs paid, timing, credibility, and what you can actually measure.
ReadPromotion without positioning is costly noise
What to nail before you scale spend—and why internal alignment comes first.
ReadSignal over noise in digital PR
When dashboards look good but pipeline does not—what is really broken.
ReadBrand strategy & narrative
One coherent story across site, social, and press—built for humans and structured for machines.
Position before the logo and the blitz
Know your turf, one voice everywhere, proof over puff—then design.
ReadStop telling three different stories
Fragmented positioning confuses algorithms and buyers alike.
ReadThought leadership
Long-form perspective from leadership on where communications is headed.
Separating PR facts from fiction
A plain-English piece for founders still asking what PR is for.
ReadWhat MSMEs should remember when you're not in the room
Discipline, evidence, and channel choice—from twenty years in the field.
ReadSharper thinking, not louder megaphones
How to compete when distribution is commoditised.
Read